Step 6 of 6 100% complete

Measure and Experiment

Growth requires constant iteration.

Growth metrics to track:

  • Acquisition: Signups, sources
  • Activation: Time to value, completion rates
  • Retention: DAU/MAU, churn
  • Revenue: Conversion, ARPU, expansion
  • Referral: Viral coefficient, NPS

Run experiments weekly. Small improvements compound.