Customer Onboarding Email Series
Turn new customers into power users with this 6-email onboarding sequence designed to reduce churn and increase product adoption.
Step 1 of 6
17% complete
Welcome and Quick Start
Sent immediately after purchase
The first email sets expectations and gets them started:
- Warm welcome - Thank them for choosing you
- Login credentials - If applicable, clear access instructions
- Quick start guide - Link to getting started docs or video
- Support access - How to get help if needed
- What to expect - Preview of onboarding emails to come
Do not overwhelm. Focus on one action: logging in and completing first step.
Include a personal touch. A note from the founder or their assigned success manager humanizes the experience.