Email Welcome Sequence Blueprint
Create a high-converting 5-email welcome sequence that nurtures new subscribers and drives engagement from day one.
Step 1 of 6
17% complete
Email 1: The Warm Welcome
Sent immediately after signup
Your first email sets the tone for your entire relationship with the subscriber. This email should:
- Deliver the promised lead magnet immediately - no hoops to jump through
- Set expectations for what they will receive and how often
- Introduce yourself with a personal touch - share your story briefly
- Include one clear CTA - typically to consume your lead magnet
Keep it short and focused. This is not the time to sell - it is the time to build trust.
Pro tip: Add a PS asking them to reply with their biggest challenge. This boosts deliverability and gives you valuable insights.