Landing Page Optimization Checklist
A systematic 8-step checklist to audit and improve your SaaS landing page for maximum conversions.
Step 1 of 8
13% complete
Above the Fold Hero
The first 5 seconds matter most
Your hero section must instantly communicate value. Check these elements:
- Headline clarity - Can a stranger understand what you do in 3 seconds?
- Value proposition - What specific outcome do users get?
- Social proof - Logos, user count, or testimonial snippet
- Primary CTA - One clear action, contrasting color
- Hero image or demo - Show the product in action
Test: Show your landing page to someone for 5 seconds, then ask what the product does. If they cannot answer clearly, rewrite your headline.