Lead Magnet Creation Framework
Create high-converting lead magnets that attract qualified prospects and build your email list with the right audience.
Step 1 of 7
14% complete
Identify Your Ideal Lead
Start with who you want to attract
The best lead magnets attract qualified prospects, not just any email address:
- Define your ICP - Who is your ideal customer profile?
- Map their journey - Where are they in the buying process?
- Identify pain points - What keeps them up at night?
- Understand their goals - What are they trying to achieve?
A lead magnet that attracts 100 qualified leads beats one that gets 1,000 random signups.
Ask yourself: Would my sales team be excited to talk to someone who downloaded this?