Match format to content and audience

Different formats work for different purposes:

• Checklist/Template - Quick wins, high conversion, easy to create
• Guide/Ebook - Comprehensive content, positions expertise
• Tool/Calculator - Interactive, high perceived value
• Video training - Personal connection, complex topics
• Swipe file - Examples they can copy, practical value
• Quiz/Assessment - Personalized results, high engagement

Start simple. A well-designed 2-page checklist often converts better than a 50-page ebook.