Deliver on your promise immediately

Your lead magnet should provide genuine value:

• Solve one problem completely - Focus beats breadth
• Be actionable - They should be able to use it today
• Show quick wins - Demonstrate value in first few pages
• Keep it scannable - Headers, bullets, whitespace
• Include examples - Real applications of concepts

Quality bar: Would someone pay $20 for this? If not, it is not valuable enough to trade an email for.

Professional design matters. Use Canva or hire a designer for polished presentation.