Product Launch Email Sequence
A 7-email sequence framework for launching new products or features to your existing audience with maximum impact.
Step 1 of 7
14% complete
Pre-Launch Teaser
Build anticipation before the reveal
Send 7-10 days before launch to prime your audience:
- Hint at the problem - Remind them of a pain point you are solving
- Create curiosity - Something big is coming language
- Gauge interest - Ask them to reply if they want early access
- Set the date - Give them a specific day to look forward to
Subject line ideas:
- We have been working on something for months...
- Remember when you asked for [feature]?
- Mark your calendar for [date]
Do not reveal everything. Mystery drives opens on the next email.