The main event

Your primary launch email should be comprehensive but scannable:

• Compelling subject line - Clear that this is THE launch
• Problem recap - Quick reminder of the pain
• Solution reveal - What you built and why
• Key features - 3-5 main capabilities
• Social proof - Early access testimonials or beta results
• Clear CTA - One primary action
• Launch offer - Time-limited incentive

Send at optimal time for your audience (typically Tuesday-Thursday, 10am).