Route leads to the right experience

Not all demo requests should go to sales:

• Enterprise leads - 500+ employees: route to account executive
• Mid-market - 50-500 employees: route to SDR for discovery
• SMB - Under 50: self-serve demo or sales assist
• Competitors/students - Redirect to resources page

Qualification signals:

1. Company email domain (not gmail, yahoo)
2. Enrichment data (Clearbit, ZoomInfo)
3. Form responses
4. Website behavior

Automate routing so leads get the right experience without manual intervention.