Guide users through the trial

Your email sequence should drive activation, not just engagement:

• Day 0: Welcome + getting started guide
• Day 1: Quick win tutorial
• Day 3: Feature highlight based on signup intent
• Day 5: Case study or social proof
• Day 7: Midpoint check-in + offer help
• Day 10: Urgency + what you will lose
• Day 13: Last chance + extension offer
• Day 14: Trial ended + next steps

Personalize based on in-app behavior. Segment active vs inactive users.