SaaS Pricing Page Best Practices
Design a high-converting pricing page that clearly communicates value, reduces friction, and guides visitors to the right plan.
Step 1 of 8
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Plan Structure and Naming
Make choices simple and clear
Optimal pricing page structure follows these principles:
- 3-4 plans maximum - More options create decision paralysis
- Clear naming - Names should reflect customer type or usage level
- Logical progression - Each tier should be a clear step up
- Highlight recommended - Guide users to your best-fit plan
Common naming patterns:
- Free / Pro / Business / Enterprise
- Starter / Growth / Scale
- Solo / Team / Agency
- Basic / Professional / Enterprise
Avoid generic names like Silver, Gold, Platinum - they do not communicate value.