Churn Prevention Campaign Guide
Identify at-risk customers early and deploy targeted win-back campaigns to reduce SaaS churn and improve retention rates.
Step 1 of 7
14% complete
Identify Churn Signals
Spot problems before they escalate
Build an early warning system with these leading indicators:
- Usage decline - 30%+ drop in activity over 2 weeks
- Feature abandonment - Stopped using core features
- Login frequency drop - From daily to weekly to monthly
- Support ticket patterns - Multiple frustration-related tickets
- NPS or CSAT scores - Detractors or declining scores
- Payment failures - Credit card issues or downgrades
The best time to prevent churn is before the customer starts thinking about leaving.