Spot problems before they escalate

Build an early warning system with these leading indicators:

• Usage decline - 30%+ drop in activity over 2 weeks
• Feature abandonment - Stopped using core features
• Login frequency drop - From daily to weekly to monthly
• Support ticket patterns - Multiple frustration-related tickets
• NPS or CSAT scores - Detractors or declining scores
• Payment failures - Credit card issues or downgrades

The best time to prevent churn is before the customer starts thinking about leaving.