They left, but the relationship continues

Keep the door open for churned customers:

• Graceful exit - Thank them, no guilt trips
• Feedback request - What would bring you back?
• Data export - Make it easy to take their data
• Re-marketing list - Add to win-back campaigns
• Product updates - Notify when you ship their requested features

Win-back timing:

1. 30 days: Check-in email
2. 60 days: New feature announcement
3. 90 days: Comeback offer

Some churned customers become your best returning customers. Treat them well on the way out.