The download is just the beginning

Optimize your delivery sequence:

• Instant delivery - Email arrives within seconds
• Clear download link - No confusion about accessing content
• Thank you page - Opportunity for upsell or next step
• Welcome sequence - Nurture them toward purchase

Thank you page options:

1. Offer a tripwire product (low-cost entry offer)
2. Invite to webinar or demo
3. Share additional resources
4. Ask to follow on social

The lead magnet opens the relationship. Your follow-up sequence determines if it becomes a customer.