Get your lead magnet in front of the right people

Distribution channels to consider:

• Website popups - Exit intent, scroll-triggered, timed
• Blog posts - Content upgrades matching topic
• Social media - Organic posts and paid promotion
• Paid ads - Facebook, Google, LinkedIn targeting
• Guest posts - Mention in contributed content
• Partner promotion - Cross-promote with complementary brands

Match promotion channel to audience. LinkedIn for B2B, Instagram for B2C, Google for high-intent searches.

Measure cost per lead by channel and optimize toward highest quality sources.