Day 7: Last chance urgency

Close the launch window with genuine urgency:

• Deadline reminder - Launch offer ends tonight at midnight
• What they lose - Specific benefits expiring
• Quick recap - Summary of value proposition
• Final testimonial - One more compelling story
• Direct CTA - Last chance to claim [offer]

If your scarcity is genuine, do not extend. If you say midnight, close at midnight. Credibility matters for future launches.

Post-launch: Send a thank you to purchasers and transition non-buyers into regular nurture sequence.