Prepare prospects before the call

Reduce no-shows and improve demo quality:

• Confirmation email - Immediately with calendar details
• 1 day before - Reminder with join link and prep questions
• 2 hours before - We are looking forward to meeting you
• Post-demo prep - Send relevant case study or content

Include in confirmation:

1. Who they will meet (photo, title, LinkedIn)
2. What to prepare (questions, stakeholders to invite)
3. Agenda preview
4. How to reschedule if needed