Step 6 of 7
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Post-Demo Follow-Up
Keep momentum after the call
Speed matters. Follow up while you are top of mind:
- Within 2 hours - Recap email with next steps
- Same day - Connect on LinkedIn
- Day 2 - Share relevant case study or resource
- Day 4 - Check in on questions or blockers
- Day 7 - Advance conversation or re-engage
Recap email structure:
- Thank them for their time
- Key points discussed
- Specific next steps with owners
- Timeline for follow-up
- Open offer to answer questions