Step 6 of 7 86% complete

Post-Demo Follow-Up

Keep momentum after the call

Speed matters. Follow up while you are top of mind:

  • Within 2 hours - Recap email with next steps
  • Same day - Connect on LinkedIn
  • Day 2 - Share relevant case study or resource
  • Day 4 - Check in on questions or blockers
  • Day 7 - Advance conversation or re-engage

Recap email structure:

  1. Thank them for their time
  2. Key points discussed
  3. Specific next steps with owners
  4. Timeline for follow-up
  5. Open offer to answer questions