What gets measured gets improved

Track these key metrics for your trial funnel:

• Trial start rate - Signups / landing page visitors
• Activation rate - Users reaching aha moment / signups
• Trial to paid conversion - Paid conversions / trial starts
• Time to convert - Average days from signup to payment
• Feature adoption - Usage of key features during trial

Set up cohort analysis to track improvements over time. Small changes compound into significant conversion improvements.