Show value, not just features

How you present plan differences matters as much as the differences themselves:

• Lead with outcomes - Start with what users achieve, not feature lists
• Highlight key differences - Make tier distinctions obvious
• Avoid feature overload - 5-7 features per plan maximum
• Use checkmarks wisely - Visual scanning should be easy

Feature table best practices:

1. Group related features under headers
2. Put most important features at top
3. Use tooltips for complex features
4. Show limits clearly (10 users vs unlimited)