Guide decisions with psychology

Use proven pricing psychology techniques:

• Price anchoring - Show higher-priced option first to make others seem reasonable
• Default selection - Pre-select your recommended plan
• Most popular badge - Social proof guides choices
• Annual toggle default - Show annual pricing by default for higher LTV

The center plan typically converts best. Design your pricing to make your target plan the obvious middle choice.

Do not trick users. Anchoring works when all options deliver genuine value.