Remove purchase anxiety

Include trust elements that reduce friction:

• Money-back guarantee - 30-day no questions asked
• Free trial emphasis - No credit card required messaging
• Security badges - SSL, SOC2, GDPR compliance
• Customer logos - Recognizable companies using your product
• Testimonials - Quotes from customers in different segments

Placement matters: guarantees near CTA buttons, logos near page top, testimonials near plan selection.