4 weeks before: Build your foundation

Set up everything before you start promoting:

• Choose compelling topic - Solve a specific, painful problem
• Set date and time - Tuesday-Thursday, 11am or 2pm ET typically best
• Create registration page - Clear value prop, minimal form fields
• Set up email automation - Confirmation, reminders, follow-up
• Prepare tracking - UTM parameters for all channels

Registration page must-haves:

1. Specific outcome they will achieve
2. What they will learn (3-4 bullet points)
3. Speaker bio and credibility
4. Date, time, and duration
5. Clear CTA button