Your list is your best audience

Email drives 50-70% of webinar registrations. Plan your sequence:

• 3 weeks out: Initial announcement with early bird value
• 2 weeks out: Topic deep-dive with social proof
• 1 week out: Speaker spotlight or preview content
• 3 days out: Urgency messaging, seats filling
• 1 day out: Last chance to register
• Day of: Starts in 1 hour reminder

Segment your list: send more emails to engaged subscribers, fewer to less active.

Subject line tip: Include the date in later emails to create urgency.