Accelerate registrations with targeted ads

Paid channels to consider:

• Retargeting: Website visitors who did not register
• Lookalike audiences: Based on current customers or subscribers
• Interest targeting: LinkedIn job titles, Facebook interests
• Search ads: Topic-related keywords with high intent

Budget allocation suggestion:

1. 50% on retargeting (highest conversion)
2. 30% on lookalikes (quality reach)
3. 20% on interest targeting (volume)

Start ads 2-3 weeks before webinar. Front-load budget to first week for registrations to compound through word of mouth.