Leverage other audiences

Partner promotion multiplies your reach:

• Co-host webinar: Partner with complementary brand
• Guest speaker: Invite industry expert with audience
• Newsletter swaps: Cross-promote to each other's lists
• Community shares: Post in relevant Slack, Discord, or forum communities
• Influencer mentions: Ask for shares from industry voices

Make it easy for partners: provide copy, graphics, and affiliate links with tracking.

Best partners have similar audience demographics but do not compete directly with your offer.