Step 3 of 7
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Re-Engagement Email Sequence
Automated outreach for dormant users
Deploy a 3-email win-back sequence:
- Email 1 (Day 1): We miss you - acknowledge absence, offer help
- Email 2 (Day 3): Here is what you are missing - new features, improvements
- Email 3 (Day 7): Exclusive offer - discount or extended trial
Subject line ideas:
- Is everything okay with your account?
- We have made some changes you might like
- A special offer just for you
Track which users re-engage and analyze what brought them back.