Step 4 of 7 57% complete

Personal Outreach Strategy

High-touch intervention for valuable accounts

For high-value or strategic accounts, go beyond automated emails:

  • Executive check-in - Call from founder or VP
  • Success manager review - Proactive account health call
  • Custom solution - White-glove problem solving
  • Roadmap preview - Show upcoming features they need

Phone or video outreach converts better than email for these accounts.

Ask open-ended questions: What would make this product indispensable for your team?