Step 3 of 6
50% complete
Feature Discovery
Day 3-4: Expand their usage
Introduce features they might not have found:
- Underutilized feature - Something valuable but not obvious
- Use case story - How another customer uses it
- Step-by-step tutorial - Clear instructions to try it
- Benefit statement - What they gain by using it
Segment this email based on their role or use case. A marketer needs different features than a developer.
Tip: Track which features correlate with retention and prioritize those in onboarding.