Step 3 of 6 50% complete

Feature Discovery

Day 3-4: Expand their usage

Introduce features they might not have found:

  • Underutilized feature - Something valuable but not obvious
  • Use case story - How another customer uses it
  • Step-by-step tutorial - Clear instructions to try it
  • Benefit statement - What they gain by using it

Segment this email based on their role or use case. A marketer needs different features than a developer.

Tip: Track which features correlate with retention and prioritize those in onboarding.